To: New Mothers Who Need Breastfeeding Help
From: Robin Frees
Date: 12/6/09
Subject: New Services Announcement DROP-IN HOURS!!! (no appointment needed)
For more information, please review this brief note that we just sent to the practices that refer to us.
Hello,
In these difficult times, some mothers are forgoing the expense of a lactation consultation
and end up weaning earlier than desired. However the expense of formula for a year can
be over $2000 while the cost of a consultation is around $150.
In order to meet the needs of your patients, NewBorn Concepts is offering a new
service - “Drop-in hours”.
Every Monday from 9:30 - 11:30 am, we will have a board certified lactation
consultant available for drop in hours at our Wayne office location
(110 W. Lancaster Ave. Suite 200).
No appointment is necessary for this low cost, personalized session
($20 for 20 minutes) and mothers can discuss any breastfeeding concerns
such as feeding frequency, pumping, milk supply, nipple soreness,
returning to work etc…
If we determine the mother needs a full consultation (90 minutes) we will
schedule one for later in the week (often the next day) and discount the fee
by the $20. Full consultations occur at our Malvern office or home visit.
We hope your patients find this new service useful. Please post the attached
announcement. More information will follow.
Thank you for your help,
Robin Frees
So, if you would like the opportunity to meet with a certified
lactation consultant at one of our convenient area offices, then please
drop in during the new Monday hours. We look forward to seeing you and
to helping you to have a better nursing experience with your new baby.
Robin B. Frees Primary office:
116 E. King Street
Malvern, PA 19355
T/F: 610-644-1379
email: rbfibclc@aol.com
Office for drop in hours: 11o West Lancaster Avenue
Suit 200
Wayne, Pennsylvania 19087
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Robin Frees FAQs on Nursing Breast Feeding After Complications of Delivery
What if…
Sometimes due to complications during delivery your baby may not feel up to latching on,
nursing, and learning a new skill right away. Medications can make the baby sleepy and forceps
or vacuum deliveries can cause bruises that make feeding uncomfortable.
If your baby has to be separated from you or has not successfully latched on the hospital staff may
want to feed him another way.Finger feeding with a tube, cup feeding or bottle feeding are options
you may have to consider. In this case you can ask the staff to get you a breast pump so that you can
begin to stimulate your milk supply. Even if your baby has not latched on or breastfeeding is
temporarily interrupted, if you can pump your milk and maintain a full milk supply your baby will
eventually breastfeed.
Skin to skin contact with your infant in those early days will encourage his interest in breastfeeding even if he is not interested in
latching on yet. When he can see, feel and smell the breast many times a day, he will eventually figure out what to do with it.
Forcing your baby to do something he or she is not ready to do will not work. It only discourages a positive attitude about breastfeeding.
Once you settle in at home, continue to pump your milk with a double electric pump to build your supply and contact a
lactation consultant for a full evaluation of your situation. Usually, the sooner a problem is addressed the easier it is to solve.
Some babies begin to latch better in a few days and others take a few weeks! When a mother is committed to breastfeeding, can
continue to pump a full supply of milk and create a calm relaxed skin to skin experience for her baby at the breast, her baby will
one day choose to breastfeed and never look back.
Robin B. Frees, HBCE, IBCLC is a Chester County and Montgomery County based lactation consultant.
She has a private practice in the MainLine/Chester County area with offices in Malvern and Wayne.
Her business, NewBornConcepts also offers home visits for new mothers. She can be reached at 610-644-1379 or rbfibclc@aol.com.
Do you have a newborn baby? Are you interested in nursing or breastfeeding?
Has your physician referred you to us for a breastfeeding consultation?
Call 610-644-1379 for a home visit or an office visit with Robin Frees or one of her lactation consultants.
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THE BREASTFEEDING ANSWER SHEET
Even though breastfeeding or nursing may be best for my baby, I think that :
It may be hard to learn.
Like any new skill (driving, dancing…) there is a learning period (the first 6 weeks) then there is a reward period.
With support and education women can make it to the reward period. “I never saw a baby nursing until I nursed my own.”
It may hurt.
IT IS NOT SUPPOSED TO HURT! Early newborn tenderness might peak between day 3 and 7. Toe curling pain, cracks,
blisters and bleeding are not normal and are a sign of a problem that needs attention.
It may be embarrassing.
Mothers can practice discreet nursing in front of a mirror or at a support group of other nursing mothers. Motherwear has a
“Discreet Nursing Pamphlet” available for free. Even if a mother cannot overcome this feeling, she can pump and bottle feed while in public.
It may ruin my figure.
Nursing mothers can lose up to a pound a week and still breastfeed successfully. Pregnancy already changed her body, nursing, along with
exercise and a healthy diet will reduce the effect of the pregnancy.
It may ruin my sex life.
A new baby can ruin a sex life even if you are not breastfeeding! We can’t blame everything on breastfeeding. Relationships are changed
by children but with patience and communication they can grow to a deeper level of underst anding.
I’d have to change the way I eat.
Eat when hungry and drink when thirsty. Your body will tell you if you are not getting enough. Baby will get the same quality
breastmilk no matter what you eat but if your diet is poor than you will not feel as good as when you eat right. Most foods in
moderation have no effect on breastfeeding babies.
I wouldn’t make enough milk.
Only about 2-5% of all women cannot actually make enough milk. Everyone else just has a temporary decrease in their
supply that with the right information can be increased.
I couldn’t smoke or drink.
Breastfeeding can help protect a baby against respiratory infections that are more common in infants who live in a
house with a smoker. A mother can decrease how much she smokes and only smoke right after a feed to decrease the
amount of toxins in the breastmilk. Mothers should never smoke in the same room as the baby anyway.
Drinking occasionally and in moderation is OK especially if mother pumps milk containing too much alcohol or waits
to nurse til her blood alcohol level has decreased.
I couldn’t take “the pill”.
Once a milk supply is established (6-8 weeks) a progesterone mini pill may not have any effect on a mother’s supply.
Also, an IUD is also another alternative.
I couldn’t return to work or school.
Now that quality breast pumps are available for rent or purchase many options for maintaining a milk supply are possible
while mother is away from her baby. Planning ahead and good information and support are helpful.
Prepared by Robin B. Frees, BA, IBCLC
References: LLLI The Breastfeeding Answer Book and Nursing Mother, Working Mother by Gale Pryor
Robin B Frees, BA, CHt, HBCE, IBCLC
NewBorn Concepts
HypnoFertility Educator
HypnoBirthing Educator
Infant Massage Instructor
Board Certified Lactation Consultant
www.newbornconcepts.com
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Finding A Certified Lactation Near You - On The Main Line, PA

If you are a new mother and have questions about nursing or breastfeeding, your primary care physician or pediatrician might refer you to a lactation consultant (an LC).
Lactation consultants are allied health care professionals certified by the International Board of Lactation Consultant Examiners. Their professional
designation is IBCLC. Lactation consultants can be hospital based or they can be in private practice.
Breastfeeding Home Visits and Office Visits
In some cases, hospitals will allow new mothers to return to see hospital based Lactation Consultants but in many cases, it may be necessary or desireable to see a
private practice LC. Lactation Consultants in private practice will either have in office visits where you take your baby to the office and/or provide home visits where a
LC will come to your home and conduct an examination and consultation including weighing the baby before and after feeding, assesment of the baby’s suck
and will work with you to answer all of your nursing questions and to help you to reach your personal breastfeeding goals.
Lactation consultations are often covered by insurance so be sure to have the lactation consultant provide you with the claim forms needed
for reimbursement by your carrier.
Finding a lactation consultant near you:
The Main Line Includes: Paoli, Devon, Berwyn, Armore, Wynwood, Gladwyn and many other towns.
This page can help you to find a lactation consultant or help with breast feeding in any Main Line location
One great source for lacation information and to find a lactation consultant near you is the site for ILCA.
visit www.ilca.org and insert your town and state, or your zip code to find a lactation consultant near you.
If you’re located in or around the Main Line of Pennsylvania just west of Philadelphia, Pa, and would like a rich source of information for nursing mothers please visit
www.newbornconcepts.com. You can also reach Robin Frees, IBCLC at 610-644-1379. If Robin is unavailable,
her assistants or one of her lactation consultants will help you or will return your call promptly.
Robin B. Frees IBCLC Lactation Consultant
Robin Frees, IBCLC is a lactation consultant with an office in Malvern Pennsylvania and providing home visits in many
communities in Chester County, Montgomery County, and Delaware County and the Western Suburbs of Philadelphia.
Office visits and home visits for breastfeeding mothers can be scheduled in Malvern or at your home on the western Main Line, Malvern, West Chester,
Phoenixville, Spring City, Pottstown, Devon, Wayne, Paoli, Wynwood, Exton, Downingtown, Chester Springs and many surrounding communities.
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FAQ: What if I don’t make enough milk for my baby?
Myth: Many women don’t make enough milk.
Reality: Only about 2-5% of all women cannot actually make enough milk.
Everyone else who experiences low milk supply just has a temporary decrease in their supply
that with the right information can be increased. Be sure to get medical advice but if you want to
see a lactation consultant, or your Dr. recommends that you see one, you can get help finding a
lactaion consultant in your area : Click here for information about finding a Lactation Consultant
in Your Area for a home or office visit.
Robin B. Frees IBCLC - Lactation Consultant
Robin is the founder and director of NewBorn Concepts
with offices in Malvern and Wayne, Pennsylvania.
Call: 610-644-1379 for an appointment, for classes and/or
for a home visit regarding nursing problems and solutions,
by a qualified lactation consultant.
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FAQ: Will it hurt to nurse or breastfeed my baby?
Myth: It may hurt.
Reality: IT IS NOT SUPPOSED TO HURT! Early newborn tenderness might peak between day 3 and 7.
Toe curling pain, cracks, blisters and bleeding are not normal and are all signs of a problem that needs attention.
Often, these problems can be solved quickly and effectivly by making minor changes such as positioning the baby.
Robin B. Frees IBCLC Lactation Consultant
Robin is the director of Newborn Concepts with
offices in Malvern and Wayne. Home visits are
also scheduled througout the Main Line, including
Paoli, West Chester, King of Prussia and in many surrounding areas.
Call 610-644-1379 for an appointment with a lactation consultant
recommended by physicians.
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Myth:
It may be hard to learn.
Reality:
Like any new skill (driving, dancing…) there is a learning period (the first 6 weeks) then there is a reward period.
With support and education women can make it to the reward period. “I never saw a baby nursing until I nursed my own.”
for a variety of reasons, your experience of learning what you need to easily breast feed your baby might
take longer or shorter than someone else. Just watch and enjoy your own progress.
Robin B. Frees
610-644-1379
robin@newbornconcepts.com
Newborn Concepts has lactation consultants providing home and office visits
in Malvern, Wayne, Devon, King Of Prussia, Exton, Phoenixville, West Chester
and many surrounding communities.
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Thanks to the flu season and the spread of the H1N1 Swine Flu, many new parents have questions
about nursing or breastfeeding their babies while they have the flu.
So, for the complete FAQ by the CDCon nursing and feeding while you have the flu visit
Nursing and Feeding During Flu Season.
For up to date health and lifestyle information for new and nursing mothers, and for the answers to
all of your breast feeding questions visist this site regularly or sign up for our client newsletter and emails
at NewBorn Concepts.
Be sure to leave any questions or comments in the comments section below.
Thanks and Be well.
Robin B. Frees IBCLC
Breastfeeding consultations, breastfeeding home visits and office visits
in Malvern, Berwyn, Devon, Exton, Phoenixville, and the entire
Western Main Line of Philadlephia
610-644-1379
robin@newbornconcepts.com

Robin Frees FAQs on Nursing Breast Feeding During Flu Season
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Skin To Skin Contact by Robin B. Frees Certified Lactation Consultant, Malvern Pa
Never underestimated the simple things.
At birth, skin to skin contact helps your new baby (and all babies) to adjust to his or
her new environment, helps to regulate both temperature and breathing, and to reduce
stress in the newborn. Studies have also shown that skin to skin contact helps to regulate
blood sugar in the new baby.
Skin to skin contact also facilitates maternal - newborn bonding and breast feeding.
So insist upon skin to skin contact with your baby after birth and whenever medically
possible, delay post partum procedures such as eye ointment, foot printing, and non
essential procedures until mother and baby have had at least one hour together skin to skin.
And, since things tend to move so quickly following delivery it is a great idea to make
skin to skin contact part of your birth plan, it should also be discussed with your nurse
before the baby is born so that they are aware of and can then accomodate your desires.

For more information for new mothers make sure to
bookmark and to follow this blog.
You can also reach Robin B. Frees, the Director
of NewbornConcepts
at robin@newbornconcepts.com or call 610-644-1379.
Please leave your questions and comments in the comment section below.
Click here for more information on NewBorn Concepts Services,
Office Locations, and Products for nursing mothers including:
Your Relaxation, Hypnosis for Pumping, and Hypnosis for Making More Milk.

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NewBorn Concepts (Director: Robin B. Frees IBCLC - a certified Lactation Consultant)
is pleased to announce, that for the convenience of our clients, and new mothers who need
breastfeeding assistance, we have recently opened a new office in Wanye Pennsylvania.

NewBorn Concepts now has office hours in Wayne
This office, located at 110 West Lancaster Avenue Suite 200, Wayne, Pa. 19087.
The Wayne office will be in addition to the NewBorn Concepts office located at 116 E. King Street,
Malvern, Pa. 19355.
NewBorn Concepts also offers home visits for nursing mothers who need help with breastfeeding
and related issues including breastfeeding consultations for well babies, premature babies and
for the mothers of mutiple births who are interested in nursing assistance by certified lactation consultants.
For mothers who do not require the direct care of a Certified Lactation consultant but who are
interested in pumping at work, reducing stress, or who want to increase their milk supply, NewBorn Concepts
offers resources and products which can be ordered through the web site.
Click here for more information on NewBorn Concepts Services, Office Locations, and Products for nursing mothers
including: Your Relaxation, Hypnosis for Pumping, and Hypnosis for Making More Milk.

Pumping CD
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